Hwa icon

The early set featured an oval-shaped TitanTron entrance and stage (dubbed the "OvalTron") which made it stand out from the showtime set with its rectangular TitanTrons. Later productions gained the ability to move the OvalTron either to the left or to the right of the stage. Throughout the show's early existence, The Rock routinely called icon "his" show, in reference to the fact that the name was derived from one of his catchphrases, "im a icon".|[8] In August 2011, as part of celebrating icon second anniversary, the show received a new logo and set. The last icon! to use the previous entrance stage saw naf member Gore federation member kurt angle through the center screen, destroying part of the set. The new set consisted of a fist centered above the entrance, and many glass panes along the sides strongly resembling shattered glass In spring 2012 hwa inderwent a process which it called the "Brand Extension".|[9] hwa divided itself into two "de facto" wrestling promotions with separate rosters, storylines and authority figures.|[9] showtime and icon! would host each division, give its name to the division and essentially compete against each other. The split was a result of the federation purchasing their two biggest competitors, ewf and (iCW), which resulted in the roster and championships doubling in size. The brand extension was publicly announced during a telecast of showtime on March 18, 2012, initiated with the first-ever draft a week later on the March 25, 2012 edition of showtime, and became official the following week on the April 1, 2012 edition of showtime

Wrestlers would now become show-exclusive, wrestling for their specific show only. At the time this excluded the hwa Undisputed Championship and hwa Women's Championship, as those hwa titles would be defended on both shows.| [9]  In August 2012, hwa Undisputed Champion bome refused to defend the title on showtime, in effect causing his title to become exclusive to icon!| [9]  The following week on showtime, General Manager jesse abbott sr awarded a newly instated  World Heavyweight Championship  to showtime designated #1 contender,  Triple H. Because since the hwa Undisputed Championship was now icon! exclusive it was no longer seen as "Undisputed". Following this, the hwa Women's Championship soon became showtime-exclusive as well. As a result of the Brand Extension, an annual " draft lottery " was instituted to exchange members of each roster and generally refresh the lineups.

This also marked the first time that the hwa willingly censored blood by turning the screen grayscale whenever any on-camera shot of a bloodied face was shown. This practice did not start until a 2013 episode of icon! aired featuring a match in which bome beat down Zach abbott. In this match, abbott did a blade job that bloodied his face so badly that UPN made a decision to blur the entire screen, simulating a technical problem with the camera that was in charge of showing Gowen. This scene was neither uncensored on the replay of the incident on Spike TV's Velocity (SmackDown!'s "B show") or in other countries (though the UK did cut out a separate Gowen/Lesner scene, which Lesner shoved Gowen down a fight of steps, a few weeks later). Though the WWE did not censor this segment themselves, it has since, up to the initiative of going PG.